Creativity

According to Isaksen and Treffinger [1993], creativity can be defined as making new associations which are useful. This theory can be linked to the production work of my Thriller film opening. In this film I have made new associations with the traditional ordering of a film. An audience expect a start, middle and end. My thriller opening starts in the middle of the film. The middle has no conclusion yet offers neither an explanation. The re-ordering of a story can add confusion to the plot and therefore confuse the audience. This is a traditional convention of a thiller film, one I have used by adapting the tradtional convention.

In the production of my music video, I have used but adapted the notion of looking, one of Goodwin's principles. Bently would explain this as 'the making of the new and rearranging of the old' [1997], his definition of creativty. In my music video I have used shots of a photo, a common way of highlighting the notion of looking. However rather than relating the photo with a person, I have positioned it within the water, using my location to capture this principle. This adaption within my production is an example of how I have been creative with a convention of music videos.

Creativity is a process needed for problem solving. Not a special gift enjoyed by a few but a common ability possessed by most people. This is a definition of creativity given by Jones [1993]. My production work is evidence of how this theory may be related to creativity. During the filming of my music video, I was required to be creative with camera shots in order to film around problems. On the day of filming the weather was poor and the sea was rough, resulting in being unable to film in the sea. I adpated a camera angle by placing it in a position that that capture the shot as though the boy was still walking into the sea. This was a improvised, creative idea used as problem solving so that I could still portray the relationship and meaning of the ocean within my video.